The Innovator's Dilemma is always haunting!

To provide context, I am a CEO and have created several projects, many of which I have learned a lot from, in practice and execution, with mistakes and successes, in addition to being a content creator as well.

I know that the Kwai platform is already a very large and established company that has another name in its origin or country of origin.

I believe that there is a need for "bug balt program" programs. I found this error when registering for Kwai business. If there are these types of programs, there is still a need for clearer or more accessible information.

The content on the platform to teach content creators and companies that want to advertise is very confusing and incomplete, not to mention the need for customer service, preferably via chat because AI opens up gaps for errors and lack of interpretation and problem-solving. I am writing this article NOT with the intention of criticizing, but with the intention of helping to improve.

There is a problem with the platform, where you can stream live and record the live stream. If the content is cut and edited, it will not be considered an original video. This is probably because some AI or algorithm has errors in identifying it.

Kwai has a very good reach for content creators, but it wastes the focus and large audience by diluting it in promoting casinos and in sales on the platform, which is an excellent and innovative idea. Congratulations for that, because it really is a very cool and tangible source of revenue. I'm talking about sales of physical products.

Casinos

This can be very profitable now, but if you think long-term, it will cause huge damage to the platform's image, and not only that, for the company's managers. I don't understand this decision, since China is used to planning things in the long term. Well, this decision about casinos doesn't seem to reflect very well on the country's culture.

Conclusion about casinos, people who become addicted and lose money will develop a kind of personal anger, something that will be passed down from father to son. They will develop resistance to this content and will completely reject the platform in the long term. This is explained by several psychological phenomena, in addition to several assets and scientific research on casinos.

Live streaming

This is certainly the most important part for the Kwai platform.

If it really wants to compete in the live streaming industry without being +18 content like swimming pools and women or something more hardcore, the platform must first take it more seriously and have a structure that allows this in addition to investing in this sector, because there is pain in this sector. Most Twitch content creators are dissatisfied and this is global, due to low pay, lack of reach, and communication problems.

My congratulations to Twitch for holding events, such as Twitchcon, and this is phenomenal for content creators and for the users who follow these content creators, generating many opportunities and a lot of engagement, in addition to recognition for them. Copy but don't do the same, do better, that's my dilemma. Kwai holds in-person events, in addition to the need to improve and provide access to broadcasts via computer. Twitch should pay more attention because, as we have seen with Blockbuster LLC, those who do not adapt are doomed to be devoured by new initiatives and new technologies.

Conclusion

Maybe it's a problem in the organizational culture, structure, or negligence, either way you are walking fast towards oblivion, you are trying to speed up the process and become dinosaurs, and new companies and technologies will be the comet.

To make things even worse, nowadays we have communities and feedback from content creators in addition to feedback from the audience itself, how is it possible that these problems still exist?

Kwai Brasil and Kwai for Business